Author name: The Silver Horse Team

Too Busy Woman - Silver Horse Social

Is It Time To Let A Product Go?

When it comes to making tough decisions about your business, it can be hard to know what to do. If you’re feeling like you need to make changes to your product line, especially whether or not to remove products in order to save money, don’t worry – you’re not alone. Here are a few tips on how to decide if that’s the right step for you. The most important thing to remember is that removing products from your line should always be a last resort. If there are ways you can reduce costs without eliminating any items, that’s always the preferable option. However, if you find yourself in a situation where you need to make cuts, here are a few things to consider. Assess your inventory.   Take a look at what you currently have in stock and see which items are selling the best. You may want to consider discontinuing products that aren’t moving over the past year to two years – or even within a shorter time frame because obviously, they have not made you a profit sitting on the shelves. Evaluate your production costs. One of the first things you’ll want to consider is whether the product is profitable. If it’s not making money, then there’s no reason to keep it in your lineup. Compare the cost of producing each item with how much revenue it brings in – if the numbers don’t add up, it might be time to let that product go, or search for more cost-effect ways to produce the item. Another important factor in evaluating your product’s costs is your pricing. Do your competitors have a comparable product and is it selling? How much is it selling for? You may need to adjust your asking price or you may find that your version of the product is outdated. Consider your customer base.  It’s always important to think about who your customer is and what they want. If you’re getting feedback that certain products aren’t resonating with customers or that you have received complaints, it might be time to consider eliminating them. Another thing to consider is that if you have a product or two that hasn’t moved in a while, yet you think that your customers really need it, want it, but aren’t sure why they haven’t bought it, you could add it to another item or empty old stock, using that item as a bonus with purchase.  If there seems to be an increase in sales for the bundle, you might have a reason to continue producing the time that has been stagnant. However, it’s very likely that making several thousands of these particular products again may land you back where you started – many unsold products on the shelves.  Making tough choices about your business can be difficult, but if done thoughtfully, it can ultimately help you save money, thus increasing your revenue and growing your company. 

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The power of partnership Silver Horse Social Digital & Print Media

The Power of Partnership

Jim Rohn said, “You are the average of the five people you spend the most time with.” This is definitely true in business. When you are partnered with people who are positive, motivated and have integrity, your business will thrive, online and offline. If you’re looking to partner with someone, be sure that you can answer these questions before agreeing. Does this partnership align with my goals, values, and interests? Will this be an equal, respectful, and fair partnership? Will there be clear communications and commitment to working as a team? Remember, it’s okay and often wise to say, “No thank you.” Not everyone who will ask to partner or work together with you will be a good fit, just as not everyone you may ask will see you as a good fit for them.  When you have someone to help you brainstorm ideas and support you through partnerships and collaborations, it makes things much easier. With a partner by your side, you can reach new heights and achieve great things.

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Which gift card vendor is best suited for your small business?

Gift Card Options For Small Businesses & Organizations

I cannot tell you how many times I’ve been asked about adding gift cards to the service and product lines of a business. A lot of small business owners feel intimidated even thinking of adding the option for their customers. the good news is, it is truly not as difficult as it may sound. Adding gift cards to your business can be a great way to attract more customers and increase sales. With the right vendor, you can easily implement this type of payment option in your store. Please note that what I’ll be covering today does not refer to online (e-commerce) stores that use platforms such as Shopify, as they have their own digital gift card option built-in. The first step is to find a gift card service provider that meets the needs of your business. Look for one that offers competitive rates and offers a variety of payment methods, such as PayPal, credit cards, debit cards, and others. Some services also allow you to customize your own gift card design, allowing you to brand it with your company logo or other unique images. Once you have found the right vendor for your business, the next step is to create an account with them and set up a merchant account so you can accept payments. Most vendors offer both physical and e-gift cards that customers can use either in-store or online. You’ll need to set up your point-of-sale system and/or store checkout page on your website so that customers can purchase and redeem your gift cards during transactions with you. You may need help from an IT professional if your system isn’t already compatible with the vendor’s software. Below, I will list some gift card vendors that you can look into to see if they are a good fit for your gift card needs and business. I currently use Square and have used Yiftee in the past with two of my clients – my preference of the two is Square, but you may find Yiftee or on of the others listed is exactly what you’re looking for. Please keep in mind that there will be transaction fees associated with the cards and possibly other costs incurred, so be sure to read each vendor’s information about pricing and other important information before making your decision about which service is best for your business. GiftFly: Add GiftFly to any website and allow your customers to buy and send eGift cards from any device via email and text. Good for fundraisers too. Square: Sell physical and digital gift cards online or in person with Square. Square gift cards have scannable QR codes and barcodes, Square cards work with the Square point of sale (POS) system. Duracard: Duracard gift cards offer customers the chance to renew their balance. Create your custom plastic gift card or you can upload your own artwork. These gift cards can be designed for compatibility with most POS software or service providers. Yiftee: Yiftee offers egift cards for rewards, merchants, and more. Works with any POS system, and can be sent by text, email, or as a print-out. Of course, there are more options that can be considered, but these should give you an idea of what’s available and give you perspective about what you’re looking for in your gift card offerings for your customers.  

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Budgeting - Silver Horse Social - Print & Digital Media & Marketing Services

How To Create & Follow Your Budget

Creating a budget for your business is an essential part of having a successful and profitable business. Today, I’m going to help you to determine what your budget is and I’ll also give you a couple of easy tips for sticking with it. The first step is to set realistic goals. You can do this by looking at how much money you want (need) to make each money versus how much you are spending. Look at how much you spend on expenses – including everything from utilities to office supplies and stamps to everything that you purchase to create your products or services. Knowing these numbers will give you an idea of how much money needs to come in each month versus going out – this will form the basis of your budget. Estimate on the high side with your revenue goals, and even with your expenses, to be sure that ou have a bit of a bumper for adjustments. The goal here is to ensure that you’re not overspending. You may have variable kinds of expenses to document, and in those cases, estimate on the high side (think inflation and/or the vendor’s usual price increase), or consider entering an average for the previous twelve months.  As for income, idepending upon your industry, it may be difficult to determine exactly how much revenue you will receive monthly. Once more, calcualte an esimate or use an average of the previous twelve months to help you create your budget plan. It’s also important that you stay organized and consistent when it comes to tracking all of your expenses each month; this will help prevent any unpleasant surprises down the road when it’s time to review your budget. Software programs specifically designed for small businesses (such as QuickBooks) can make this task easier by allowing all of your financial information (including invoices, bills, etc.)  to be stored securely in one place instead of scattered across multiple files and documents. Keeping everything together in one place makes it easier for you (and any other stakeholders involved)  to review progress and quickly spot any discrepancies or problems that need addressing sooner rather than later. Creating and following a budget doesn’t have to feel like an impossible task! Once you take the time up front  to lay out realistic goals and track expenses carefully each month, staying within those parameters becomes much easier over time — and before long, understanding plus managing even complex financial information will become second nature! Just remember that taking control now means having more flexibility later on when trying new strategies or expanding operations; this kind of forethought allows small businesses owners more freedom while still remaining financially responsible and secure throughout their growth process!

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Man happy at his computer desk

The Importance of Links On Your Site

Adding links on your website, whether they are to other places on your site or to other sites on the web, are great tools for your business to use. It’s similar to having good relationships with acquaintances and friends – the more valuable connections you have, the better your circle is. Links pointing to your website from other sites and placing links from your website to other parts of your website is hugely beneficial to increasing traffic and extending your site’s search engine ranking. For instance, Google, which is just one of many search engines, values websites that have high-quality backlinks (an incoming link from another website) from other sites. This is because it indicates that your content is useful and reliable enough for other websites to link to it. When a search engine sees many high-quality backlinks pointing at a site, the higher its chances of appearing in search results pages (SERPs). Backlinks could also be in the form of testimonials or reviews received from Google, directories, and/or social media platforms that have those options available. These types of backlinks are as a whole, more beneficial than those links that just have the name of your business and its website link because most reviews and testimonials have someone’s experience and/or opinion included. Of course, being sure that you have the proper navigation on your website by using your header and footer menu bars, or possibly adding a menu to the sidebar is important so that visitors to your site can find what they’re looking for. It’s equally important to remember that when adding internal links, try linking relevant keywords rather than phrases like “click here” – this helps search engines understand what type of content each page contains so they can rank it accordingly in the search engine results That was a kind of rapid-fire overview of why links are so important for your website’s searchability and traffic. Don’t forget that the more quality the link, the better value that association brings to your search rankings and visibility.

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