STATEMENT: “People know me around town, I don’t need to be online!”
RESPONSE: That’s true – you don’t need to be online. However, having an online presence for your business now, more than ever, is an important tool for potential customers to find you and for your current customers to stay in touch and up-to-date.
There are many reasons why you should have a website, some of which are – it gives customers a place to learn more about your company, its products and services, and how to contact you. A website can also help you rank higher in search engine results pages, which can lead to more traffic to the website and to your brick-and-mortar, bringing you more sales and future customers.
An online presence in the form of social media profiles connects your business or organization with customers, volunteers, and donors and promotes your business. You can share news about your company, post photos and videos of your products or services, and answer customer questions. Additionally, social media platforms provide opportunities to target ads to specific customers based on their interests.
A digital existence for your business or organization can be a beneficial part of your marketing and advertising toolkit; bringing many benefits to achieving your strategic goals.