If you’re working on building a website for your business, you might be wondering whether you really need an “About” page. After all, it’s not like potential customers are going to be interested in your personal life story, right? Wrong. Your “About” page is one of the most important pages on your website – and there are a few key things you need to include to make a good impression.
One of the first things that visitors to a website do when they’re interested in working with someone or buying from them is read the “About” or “Team” page. This page is your chance to make a good first impression, telling your visitors who you are, what you do, and why they should care.
Important Features Your About Page Should Include
A Brief Overview of What You Do
The first thing you need to do is give visitors a quick rundown of what your business does. This doesn’t need to be complicated; just write a few sentences that explain what services or products you offer and how they benefit your customers. For example, let’s say you own a pet store. You might write something like this:
“Dawn’s Pet Store offers a wide selection of high-quality pet food, toys, and supplies at everyday low prices. We love animals and believe that every pet deserves the best care possible, which is why we offer friendly service and expert resources to help our customers find exactly what their pets need and enjoy.”
Your Company’s Mission Statement
Your mission statement is a brief overview of your company’s goals and values. It should be clear, concise, and easy for visitors to understand. For example, with the pet store example, the mission statement might be something like this:
“Our mission is to provide our customers with everything they need to keep their pets healthy and happy.”
Images or Videos
Because most people enjoy and remember visual materials, include at least one photo or video on your “About” page that pertains to your business. This could be a demonstration video, a headshot of you, an image or video of one of your most popular or innovative products, or testimonials.
Include A Call-To-Action
Don’t forget to include a call-to-action (CTA) on your “About” page. This could be something as simple as filling out a form to receive your newsletters, it could be a request for a quote, to print a coupon. However, the best CTA would be to contact you or to purchase something. Going back to the pet store example, a CTA on the “About” page would be:
“If you’re looking for quality pet supplies at great prices, we invite you to stop by Dawn’s Pet Store today! Our friendly staff will be happy to help you find everything you need.”
In summary, an effective “About” page gives visitors a brief overview of what your business does. This page states your company’s mission statement (or some version thereof); includes photos and/or videos, and ends with a CTA. By including these four key elements, you can create an “About” page that makes a good first impression and tells visitors everything they need to know about your business.